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Santa: User Centred Since 1572

Is Santa the original UXer? Through a mix of observational research, requirements gathering, and stakeholder research, Santa annually delivers presents to children the world around.

This user-centred approach results in consistently high user-satisfaction ratings, and ensures Santa always delivers a world-class experience to his loyal userbase. Would you recommend Santa to your friends and family?

Scott Lacey

Scott Lacey

Scott Lacey is a designer. An illustrator. A musician. A poet. An artist. A lover. And a menace to unwary long-stemmed wine glasses. After 30+ years of experience in the design industry, Scott has forgotten more about design than the most of us will learn in a lifetime (and we're desperately hoping he'll remember some of it soon!). To those around him, Scott is the living embodiment of Fingerspitzejngefühl.

Cameron Rogers

Cameron Rogers

Cam Rogers has grown up with a love a comics and graphic novels. As a kid he especially loved Popeye the Sailor man. He loved how Popeye used his superhuman strength (derived from eating spinach) to defend his sweetheart Olive from the black-bearded bully, Brutus. So inspired was he, that he has become the UX equivalent of Popeye: using his superdesign strength (derived from feeling empathy) to defend his sweetheart users from dark-patterned interaction paradigms everywhere! He has even grown up to look remarkably like Popeye, minus the tats!

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