In 2012 he co-founded UX Mastery, an online resource for aspiring user experience designers. He lives in Thornbury with his wife, two daughters, and a rambunctious kitten named Jasper.
Per Axbom is a Swedish freelance UX Designer and co-host of uxpodcast.com. Over the past 15 years, he has consulted for more than 40 organizations, from startups to international corporations, and his Swedish blog is one of the most recognized UX blogs in the country. He is a sketching afficionado, regularly appears as a speaker, and loves to write articles on the latest digital trends.