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A Funny Thing Happened on the Way to the Stakeholder Meeting ...

A persona walked into a storyboard looking for some interaction. At the end of the scenario he found himself eye-tracking a mental model with a wireframe interface. He sorted his cards and managed to think aloud: “I love your design pattern. Would you like to come back to my iPad for some bodystorming?”. “Sorry,” she replied. “You’re just not my prototype.”

Words by Per Axbom. Adapted by Matthew Magain.

Matthew Magain

Matthew Magain

Matthew Magain (@mattymcg) helps organisations communicate better using visual language.

He has created explainer videos about the Federal Budget, designed award-winning mobile apps for Australia Post, created visual summaries of conferences in New York City, published a children’s picture book about a mathematician, and taught workshops throughout Australia and South East Asia.

In 2012 he co-founded UX Mastery, an online resource for aspiring user experience designers. He lives in Thornbury with his wife, two daughters, and a rambunctious kitten named Jasper.

Per Axbom

Per Axbom

Per Axbom is a Swedish freelance UX Designer and co-host of uxpodcast.com. Over the past 15 years, he has consulted for more than 40 organizations, from startups to international corporations, and his Swedish blog is one of the most recognized UX blogs in the country. He is a sketching afficionado, regularly appears as a speaker, and loves to write articles on the latest digital trends.

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