Build a Winning UX Strategy from the Kano Model
By Jared M. Spool
To kick things off we're delighted to introduce our first UXmas goody for 2012. A free virtual seminar entitled "Build a Winning UX Strategy from the Kano Model", generously provided (and presented) by Jared Spool of User Interface Engineering (retail value $129).
The Kano Model focuses on users’ basic expectations first; it predicts the investment a team needs to make to elicit delight from users. Jared Spool will talk about how your competitors, existing design debt, and the evolution of ideas from innovation to market maturity all affect how you need to design today.
- The virtual seminar (Recording; 90 mins; requires Adobe Flash)
- The accompanying handout (PDF; 16 Mb)
Want to see the whole 100+ UIE Virtual Seminars? Check out the UIE Virtual Seminars website for all the details.